Welcome to Armify Defense!

Armify Defense is owned and operated by Anchor Armory LLC (DBA Armify Defense).
Armify Defense values your privacy. values your privacy and the protection of
your personal data. This privacy policy describes what information we collect from you, how
we collect it, how we use it, how we obtain your consent, how long we keep it in our
databases and, if necessary, with whom we share it.

By using the website and services, you are accepting the practices described in this Privacy
Policy. Use of the website and services is also subject to our Terms and Conditions.
This Privacy Policy may change from time to time. Your continued use of the website and
services after we make changes is deemed to be acceptance of those changes, so please check
the policy periodically for updates. This Privacy Policy has been developed and is maintained in
accordance with all applicable federal and international laws and regulations and specifically
with the California Online Privacy Protection Act (CalOPPA – U.S regulation) and the GDPR
(General Data Protection Regulation – European regulation).

1. GENERAL INFORMATION
   The personal data of the users that are collected and processed through the website:
    armifydefense.com
   Will be under responsibility and in charge of:
    Anchor Armory LLC (DBA Armify Defense).
    info@armifydefense.com
   (Hereinafter referred to as Armify Defense).

2. TYPES OF INFORMATION GATHERED
   The information we collect from our users helps us to effectively provide our services and to
   personalize and continually improve the user experience on the website. These are the types
   of information we collect:
   Information You Give Us. You provide information when you search, read and view content,
   contract and use the services and/or communicate with us through our contact information or
   through our contact forms. As a result of those actions, you might supply us with the following
   information:
    Name
    Email address
    Phone number (includes WhatsApp number)

 Address
 User content
 ZIP/Postal code
 IP address
 Any additional information relating to you that you provide to us directly through our
website or indirectly through our website or online presence such as ‘cookies’.
Armify Defense will not collect any personally identifiable information about you,
unless you provide it.
Information Collected Automatically: By accessing and using the website you automatically
provide us with the following information:
 The device and usage information you use to access the website
 Your IP address
 Browser and device characteristics
 Operating system
 Referring URLs
 Your location
 What parts of the website you use and how often
If you access the website through a mobile phone, we will collect the following information:
 Mobile device ID
 Model and manufacturer
 Operating system
 Version information
 IP address
Payment information: The data of your credit / debit or payment card will be processed by
Square and QuickBooks (payment platforms and methods available from Armify Defense), which will treat and store your data safely and with the sole purpose of
processing transactions and payments for services. Armify Defense reserves the
right to hire any payment platform to process transactions and payments for services.
Check the privacy policy of Square and QuickBooks here:
 https://squareup.com/us/en/legal/general/privacy
 https://www.intuit.com/privacy/
GOOGLE Analytics. We use Google Analytics provided by Google, Inc., USA (“Google”). These
tool and technologies collect and analyze certain types of information, including IP addresses,
device and software identifiers, referring and exit URLs, feature use metrics and statistics,
usage and purchase history, media access control address (MAC Address), mobile unique
device identifiers, and other similar information via the use of cookies. The information
generated by Google Analytics (including your IP address) may be transmitted to and stored by
Google on servers in the United States. We use the GOOGLE Analytics collection of data to
enhance the website and improve our service.
Please consult Google’s privacy policy here:

 https://policies.google.com/privacy
Facebook Pixel: Our website uses Facebook pixels that enable us, our advertisers and service
providers:
 Collect statistics on our websites and social networks (for example, number of users
who visited a page).
 Collect information about how you interact with our websites and social networks
(e.g., whether you opened or followed links contained within).
 Personalize online services and marketing communications.
 Match ads to users and optimize advertising campaigns.
Please consult Facebook’s privacy policy here:
 https://www.facebook.com/privacy/explanation
Social Media: On our website you will find links and functions linked to different social media,
where you can share your information.
It is advisable to consult the privacy policy and data protection of each social network used on
our website.
 Facebook: https://www.facebook.com/privacy/explanation
 Instagram: http://instagram.com/about/legal/privacy/

1. HOW LONG WE KEEP YOUR DATA
   Personal data provided by users and customers through the website and services will be kept
   for the time necessary for the provision of the services. Armify Defense may be
   allowed to retain personal data for a longer period whenever the user has given consent to
   such processing, as long as such consent is not withdrawn. Furthermore, Armify Defense may be obliged to retain personal data for a longer period whenever required to
   do so for the performance of a legal obligation or upon order of an authority. Once the
   retention period expires, personal data shall be deleted. Therefore, the right to access, the
   right to erasure, the right to rectification and the right to data portability cannot be enforced
   after expiration of the retention period.

2. HOW WE USE YOUR INFORMATION.
   In general, we use the information we collect primarily to provide, maintain, protect and
   improve our current website and services. We use personal information collected through our
   site as described below and described elsewhere in this Policy to:
    Identify you as a user in our system.
    User registration.
    Provide the services.
    Publish the properties.

 Improve our services, website, and how we operate our business.
 Understand and enhance your experience using our website and services.
 Respond to your comments or questions through our support team.
 Send you related information, including confirmations, invoices, technical notices,
updates, security alerts and support and administrative messages.
 Communicate with you about upcoming events, offers and news about services
offered by Anchor Armory and our selected partners.
 Marketing purposes of Armify Defense.
 Link or combine your information with other information we get from third parties to
help understand your needs and provide you with better service.
 Protect, investigate and deter against fraudulent, unauthorized or illegal activity.

1. HOW DO YOU GET MY CONSENT?
   By hiring and using the services, communicating with us through the contact forms or our
   contact information, accepting the use of cookies by our website and providing us with
   personal information to communicate with you, you consent to our collection, storage and use
   of your information on the terms contained in this privacy policy. You consent to the use of
   cookies on our website when you give your acceptance through the pop-up window shown on
   the home page when you enter the website. You may withdraw your consent by sending us
   your request via the contact information or the contact page.

2. HOW WE SHARE INFORMATION
   The personal information of our customers and users is an important and fundamental part of
   our business. Under no circumstances will we sell or share information with third parties that
   has not been previously authorized by the user, customer or owner of the personal data. We
   share user and customer information only and exclusively as described below.
   Third-Party Service Providers. We use third-party services to perform certain functions on our
   behalf and through our website and services. We use these third-party services: create and
   host the website, process payments (Square, QuickBooks), send emails, analyze data (Google
   Analytics), create ads (Facebook, Google), provide marketing assistance, and provide website
   search results.
   These third-party services and tools may have access to personal information needed to
   perform their functions, but may not use that information for other purposes. Information
   shared with these third-party services will be treated and stored in accordance with their
   respective privacy policies and our privacy policy. Please refer to the privacy policy of these
   third-party services.
   Business Transfers. In the event that Armify Defense creates, merges with, or is
   acquired by another entity, your information will most likely be transferred. Armify Defense will email you or place a prominent notice on our website before your
   information becomes subject to another privacy policy.

Protection of Armify Defense and others. We release personal information
when we believe release is appropriate to comply with the law, enforce or apply our Terms
and conditions and other agreements, or protect the rights, property, or safety of Armify Defense, our users or others. This includes exchanging information with other
companies and organizations for fraud protection and credit risk reduction.
With Your Consent. Other than as set out above, you will receive notice when personally
identifiable information about you might go to third parties, and you will have an opportunity
to choose not to share the information.
Anonymous Information. Armify Defense uses the anonymous browsing
information collected automatically by our servers primarily to help us administer and improve
the Website. We may also use aggregated anonymous information to provide information
about the Website to potential business partners and other unaffiliated entities. This
information is not personally identifiable.
Email Address. The email address that you supply to us for purposes of receiving our email
communications will never be rented or sold to a third party.

1. PROTECTING YOUR INFORMATION
   We work to protect the security of your information during transmission by using Secure
   Sockets Layer (SSL) software, which encrypts information you input. We restrict authorized
   access to your personal information to those persons who have a legitimate purpose to know
   that information to provide products or services to you and those persons you have authorized
   to have access to such information.
   Armify Defense follows generally accepted industry standards to protect the
   personal information submitted to us, both during transmission and once Armify Defense receives it. No method of transmission over the Internet, or method of electronic
   storage, is 100% secure. Therefore, while Armify Defense strives to use
   commercially acceptable means to protect your personal information, we cannot guarantee its
   absolute security.
   We will not sell, distribute, or lease your personal information to third parties unless we have
   your permission or are required by law to do so.

2. RIGHTS
   Users who provide information through our website, as data subjects and data owners, have
   the right to access, rectify, download or delete their information, as well as to restrict and
   object to certain processing of their information. While some of these rights apply generally,
   others apply only in certain limited circumstances. We describe these rights below:
    Access and portability: to access and know what information is stored in our servers, you
   can send us your request through our contact information.

 Rectify, Restrict, Limit, Delete: You can also rectify, restrict, limit or delete much of your
information.
 Right to be informed: Users of our website will be informed, upon request, about what
data we collect, how it is used, how long it is retained and whether it is shared with third
parties.
 Object: When we process your information based on our legitimate interests as explained
above, or in the public interest, you may object to this processing in certain circumstances.
In such cases, we will stop processing your information unless we have compelling
legitimate reasons to continue processing it or where it is necessary for legal reasons.
 Revoke consent: Where you have previously given your consent, such as to allow us to
process and store your personal information, you have the right to revoke your consent to
the processing and storage of your information at any time. For example, you may
withdraw your consent by updating your settings. In certain cases, we may continue to
process your information after you have withdrawn your consent if we have a legal basis
for doing so or if your withdrawal of consent was limited to certain processing activities.
 Complaint: If you wish to file a complaint about our use of your information (and without
prejudice to any other rights you may have), you have the right to do so with your local
supervisory authority. Users can exercise all these rights by contacting us through the
contact information or the contact page.
 Rights related to automated decision-making, including profiling: website users may
request that we provide a copy of the automated processing activities we conduct if they
believe that data is being unlawfully processed.
Users or owners of the personal information they provide through the website and services
may exercise these rights over their personal information at any time and without any
limitation by sending us their request through our contact information.

1. CHILDREN’S ONLINE PRIVACY PROTECTION
   We are in compliance with the requirements of the California Online Privacy Protection Act
   (CalOPPA – U.S regulation) and the GDPR (General Data Protection Regulation – European
   regulation), regarding the protection of the personal data of minors. We do not collect any
   information from anyone under 13 years of age. Our website and services are all directed to
   people who are at least 13 years old or older. If you become aware that your child has
   provided us with personal information, please contact us. If we become aware that a child has
   provided us with personal information, we will take steps to delete that information,
   terminate that person’s account, and restrict access to that person.

2. EDITING AND DELETING INFORMATION
   If you believe that any information, we are holding on you is incorrect or incomplete, please
   write to or email us as soon as possible. We will promptly correct any information found to be
   incorrect. You can change, modify, rectify and delete your Information at any time, please
   contact us through the contact information. To opt-out of Anchor Armory email,

follow the instructions included in the email. Your request should be processed within 48
hours.

1. THIRD PARTIES
   Except as otherwise expressly included in this Privacy Policy, this document addresses only the
   use and disclosure of information Armify Defense collects from you. If you
   disclose your information to others, whether other users or suppliers on Armify Defense, different rules may apply to their use or disclosure of the information you
   disclose to them. Armify Defense does not control the privacy policies of third
   parties, and you are subject to the privacy policies of those third parties where applicable.
   Armify Defense is not responsible for the privacy or security practices of other
   websites on the Internet, even those linked to or from the "Armify Defense”
   website. Armify Defense encourages you to ask questions before you disclose
   your personal information to others.

2. CONTACT US
   If you have questions or concerns about these Privacy Policy and the handling and security of
   your data, please contact us through our contact page or via the contact information below:
   Armify Defense– Anchor Armory LLC

info@armifydefense.com